Vodafone
Modern Family
Brand
ProjectModern Family
Date
Nov 2024
Description
Vodafone’s Modern Family campaign, created in partnership with TBWA\Amsterdam and 100%, explores the intersection of digital connection and human interaction. The commercial video project tracks various families and friend groups navigating daily moments, from VR-enabled arcade visits to intimate kitchen settings and outdoor celebrations. Utilizing live-action techniques, the cinematography emphasizes vibrant color grading and warm natural light. The project focuses on how digital devices and video calls integrate into the fabric of everyday life, highlighting shared experiences across generations.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Telecommunications
Context
TVC / TV Commercial
Associated creatives
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