Vodafone: Apple Feature

Oct 2025

Vodafone showcases its latest service integration through a narrative campaign that brings mythical creatures to life. Conceived by creative agency Thinkerbell, the film depicts a subterranean gathering where cryptids and a mermaid convene to review digital content via a projector, bridging folklore with modern connectivity. Produced by Scoundrel with post-production handled by ARC Australia, the work leans into a cinematic visual style. The production relies on live-action techniques paired with extensive VFX to create a highly detailed environment. Music and sound design by Smith & Western Sound ground the atmospheric scenes, which were supported by production services from Louis&Co and ScareCrew Studios.

Horizontal, Cinematic, Warm

VFX / visual effects

Set-dressed

TVC / TV Commercial