Vitruvi: UGC
Brand
Date
Aug 2025
Description
Vitruvi presents the Signature Kit, a collection of essential oil blends featuring Sleep, Pacific, Legacy, and Golden. The campaign captures the product through a minimalist lens, utilizing clean studio lighting and soft focus to emphasize the tactile quality of the cream-toned paper packaging and matte black bottles. Produced by Slate Studios, the project highlights the brand’s focus on design-led apothecary products. The imagery centers on the minimalist serif typography and organic grain of the cardstock, accented by subtle iridescent gradients and warm, amber-to-magenta color transitions.
Style
Vertical, Commercial, Minimalist
Techniques
Soft Light
Industries
Context
E-commerce / Product
Associated creatives
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