Cincinnati Ballet

Apr 2025

This brand identity project for the Cincinnati Ballet establishes a visual system defined by bold typography and vibrant graphic illustrations. Across a suite of collateral, the work balances modern serif and sans-serif lettering with abstract vector elements, including floral motifs and fluid color gradients in a high-contrast palette of red, blue, and yellow. The project encompasses a range of applications, from storefront signage and printed performance posters to an editorial-style season calendar. Technical execution leans into clean layouts and natural light photography, with specific mock-ups designed to showcase the system’s adaptability across physical and digital formats. The identity was developed through a collaboration featuring graphic design by Christopher A. Ritter, with type design contributions from Albra and Ultra Kuhl, and supporting mock-ups provided by Art Directed, Bendito Mockup, and Mockup Maison.

Vertical, Warm, Clean, Commercial

Advertising Campaign