Victoria's Secret
SU25 VSX Summer Core
Brand
ProjectSU25 VSX Summer Core
Date
May 2025
Description
Victoria's Secret showcases its SU25 VSX Summer Core collection through a series of studio-based portraits. The campaign highlights functional sportswear, capturing models Candice Swanepoel and Paloma Elsesser in an athletic context against minimalist, solid-color backdrops. Photographer Max Papendieck leads the visual execution, utilizing clean commercial lighting to emphasize the apparel's form and detail. The production features set design by Griffin Stoddard, with makeup artistry by Allie Smith and manicures by Honey, creating a consistent, high-energy aesthetic across the campaign.
Style
Vertical, Commercial, Clean
Industries
Sportswear
Context
Advertising Campaign
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