Victoria's Secret: SU25 VSX Summer Core
May 2025
The Victoria's Secret SU25 VSX Summer Core campaign showcases the brand's latest functional sportswear collection. Captured by photographer Max Papendieck, the imagery leans into a clean, studio-focused aesthetic that emphasizes athletic form and apparel details. The campaign features models Candice Swanepoel and Paloma Elsesser, highlighting the collection through dynamic, action-oriented posing. The production incorporates professional beauty light and commercial techniques to maintain a sharp, polished appearance across the series. Creative contributions include hair styling by Jenny Kim and makeup by Allie Smith, with manicures provided by Honey and set design by Griffin Stoddard.
Vertical, Commercial, Clean
Advertising Campaign
