Victoria's Secret
SU25 VSI Summer Core
Brand
ProjectSU25 VSI Summer Core
Date
May 2025
Description
Victoria's Secret presents the SU25 Summer Core collection, a campaign centered on relaxed, commercial portraiture and athletic apparel. Photographed by Max Papendieck, the series employs clean studio lighting and soft, gradient-toned backdrops to showcase a range of lingerie and activewear staples. The project features models Devyn Garcia and Paloma Elsesser, with a focus on natural textures and minimal styling. The production team includes hair stylist Jenny Kim, makeup artist Allie Smith, manicurist Honey, and set designer Griffin Stoddard, who collectively lean into a polished, warm aesthetic across the campaign imagery.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Background
Gradient
Context
Advertising Campaign
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