Victoria's Secret: SU25 VSI Summer Core

May 2025

Victoria's Secret presents the SU25 Summer Core collection, a campaign captured by photographer Max Papendieck. The imagery leans into a clean, studio-led aesthetic, employing soft, directional lighting to highlight the textures of both intimate apparel and athletic wear against minimal gradients. Featuring models Devyn Garcia and Paloma Elsesser, the series maintains a focus on natural skin tones and relaxed posing. The visual identity is defined by a soft palette shifting between cool blues and warm peach, complemented by thoughtful set design by Griffin Stoddard. Polished hair styling by Jenny Kim and makeup by Allie Smith, along with manicures by Honey, complete the aesthetic for this commercial fashion project.

Vertical, Commercial, Clean

Natural light

Gradient

Advertising Campaign