Victoria's Secret SU25 VSI Summer Core 2025

Description

This commercial campaign image for Victoria's Secret features a model captured by photographer Max Papendieck as part of the SU25 VSI Summer Core project. The subject wears a blue athletic bra and poses with a turn of the head toward the camera, showcasing clean styling with hair tied back and minimal jewelry. The lighting is bright and even, casting soft definition across the form against an unbroken light backdrop. Art direction and production details include hair by Jenny Kim, makeup by Allie Smith, manicurist Honey, set design by Griffin Stoddard, and modeling by Devyn Garcia and Paloma Elsesser.

Style

Vertical, Commercial, Clean

Techniques

Natural light, Beauty Light

Industries

Lingerie & Underwear

Color

Background

White Seamless

Context

Advertising Campaign