Vichy
From menoPAUSE to menoMOVE
Brand
ProjectFrom menoPAUSE to menoMOVE
Date
Dec 2024
Description
Vichy introduces the 'From menoPAUSE to menoMOVE' campaign, a skincare initiative that centers on personal narratives surrounding the experience of menopause. The work features three women discussing the subject within a minimalist studio environment, utilizing kinetic typography to emphasize thematic shifts throughout the dialogue. Produced by STORM with production services from shelter.film, the spot adopts a clean aesthetic to highlight authentic expression. Agency creative direction from McCann Paris emphasizes a direct approach, blending live-action technique with a commercial visual language to anchor the brand's presence in the beauty sector.
Style
Vertical, Commercial, Clean
Industries
Skincare
Color
Beige
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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