Vichy: From menoPAUSE to menoMOVE
Brand
Date
Dec 2024
Description
Vichy’s 'From menoPAUSE to menoMOVE' skincare campaign spotlights candid perspectives on menopause, featuring a narrative-driven discussion between three women. Set against a minimalist white studio, the work utilizes live-action technique and kinetic typography to emphasize key messaging. The production maintains a clean aesthetic, with bright, even lighting focused on natural expressions and modern commercial styling. The project was developed by agency McCann Paris, with production handled by STORM and production service by shelter.film.
Style
Vertical, Commercial, Clean
Industries
Color
Beige
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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