Uber: What Makes a Hero
Brand
Date
Sep 2023
Description
Uber’s 'What Makes a Hero' campaign is a series of vertical portraits focusing on human resilience within real-world environments. The project features individuals positioned against weathered building facades, using documentary-style framing to capture the subjects. Produced by shelter.film with creative work from Kin, the production utilizes natural light and a muted colour palette to maintain a stark, grounded aesthetic. The work incorporates bold typographic overlays throughout the sequence, emphasizing a live-action approach to public awareness storytelling.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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