Logo

Meta: RWC 2023

Brand
Meta
Date

Dec 2024

Description

Meta’s RWC 2023 campaign brings fans together, documenting the global enthusiasm for rugby through a fast-paced, high-energy montage. The project captures the intersection of digital connection and real-world celebration, focusing on spontaneous moments in urban environments, mobile-first social interactions, and collective team support. Produced with creative input from BETC Paris, the film utilizes a documentary-style live-action technique to highlight authentic fan reactions. By mapping the rhythm of city streets against the immediacy of mobile video calls, the piece emphasizes the platform’s role in bridging distance during live sporting events.

Style

Documentary, Horizontal, Action

Industries
Apps & Digital Platforms
Color
Royal Blue
Crimson
Background

Street

Context

Advertising Campaign, Social Media / Short Form Video

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