Meta

Dec 2024

Meta captures the energy of the RWC 2023 with a dynamic campaign that highlights the intersection of mobile technology and live sports fandom. The work features a fast-paced montage of fans across various urban environments, showcasing real-time social connections and digital interactions during the tournament. The film leans into a documentary aesthetic, utilizing a live-action technique to document reactions and spontaneous crowd celebrations. With agency and creative direction by BETC Paris, the project emphasizes global connectivity and collective sports enthusiasm through a series of energetic social media moments and video call snapshots.

Documentary, Horizontal, Action

Apps & Digital Platforms

Street

Advertising Campaign, Social Media / Short Form Video