Vichy

Feb 2026

Vichy elevates its presence in the competitive skincare sector with a sophisticated visual campaign for the Liftactive Collagen 16 Serum. This latest beauty initiative moves beyond traditional product photography, leaning into a clinical yet premium aesthetic that communicates high-performance efficacy through purposeful composition. Captured by photographer Baard Lunde, the commercial imagery centers on model Emily DiDonato, whose polished, natural complexion serves as a canvas for the brand's promise of rejuvenation. The visual narrative utilizes high-key lighting to maintain a pristine, professional atmosphere, perfectly complemented by a deep, saturated red backdrop that demands attention. The production cleverly integrates the physical serum with digital polish, utilizing 3D render and CGI elements to surround the product with glowing motifs that signify advanced technological innovation. Stylist Joana Dacheville and makeup artist Sarah Atallah contribute a refined sensibility to the execution, ensuring the overall look remains both accessible and aspirational. By bridging the gap between studio strobe precision and modern graphic design, the campaign establishes a clear dialogue with the consumer. The clean, bold typography detailing product benefits effectively rounds out this cohesive marketing asset, reinforcing the brand's identity as a leader in science-backed dermatology. This work stands as a testament to how clinical-grade storytelling can command space in a crowded digital landscape, successfully merging authentic skin texture with high-end creative direction.

Commercial

Studio strobe, 3D render / CGI

Skincare, Beauty