Miu Miu: Miutine - The New Fragrance
Brand
Date
Oct 2025
Description
Miu Miu presents the campaign for their new fragrance, Miutine, a project that frames independence through a series of distinct architectural settings. Produced by Psycho and McCann Paris, the film features a protagonist navigating environments ranging from a library and auditorium to elevator halls and vertical surfaces. The production employs clean live-action techniques to emphasize the subject's movement across varied interiors. With post-production and VFX by St Louis, the cinematic visuals maintain a polished aesthetic, supported by original audio work from Schmooze.
Style
Horizontal, Cinematic, Clean
Industries
Color
Espresso
Beige
Background
Library
Context
Advertising Campaign, Brand Film / Corporate Video
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