CocaCola

Masterpiece

Brand

Date

Dec 2024

Description

Coca-Cola’s 'Masterpiece' campaign reimagines the museum experience through a cinematic lens, merging iconic art with the brand’s visual identity. The project utilizes live-action techniques to weave a narrative within a gallery setting, punctuated by dynamic drone footage that grounds the action in a grand, architectural space. The commercial leans into a warm color palette and soft lighting to create a sense of movement as the camera navigates through the gallery. Developed in partnership with agency Blitzworks, the production involved collaboration between Heads Up Production, Academy Films, and shelter.film, with imagery licensed through Bridgeman Images.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

Drone footage

Industries

Beverages

Color

Camel

Espresso

Background

Museum

Context