Brand
ProjectAW25 Campaign

Parsel AW25 Campaign 2025
Associated creatives
Tags
Description
This vertical campaign image for Parsel's AW25 collection features an older man standing in a lush grassy field and woodland setting. The man is holding a piece of wood, wearing a button-down shirt and trousers with bright yellow work gloves. In the foreground, a prominent red bag sits on the ground beside a wooden tree stump holding a small axe. The natural outdoor lighting highlights the rustic environment and textures of the landscape.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Natural light
Color
Rust (40%)
Crimson (30%)
Lime (30%)
Background
Forest
Context
Advertising Campaign
