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An older man holding a piece of wood in a grassy field next to a red bag and a wooden stump with an axe.

Parsel AW25 Campaign 2025

Associated creatives

Tags

Description

This vertical campaign image for Parsel's AW25 collection features an older man standing in a lush grassy field and woodland setting. The man is holding a piece of wood, wearing a button-down shirt and trousers with bright yellow work gloves. In the foreground, a prominent red bag sits on the ground beside a wooden tree stump holding a small axe. The natural outdoor lighting highlights the rustic environment and textures of the landscape.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Color

Rust (40%)
Crimson (30%)
Lime (30%)

Background

Forest

Context

Advertising Campaign