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Elderly man wearing work gloves carrying a bright red carrier with firewood outdoors

Parsel AW25 Campaign 2025

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This outdoor campaign portrait for Parsel captures an elderly man carrying a bright red firewood carrier amidst a lush green woodland setting. Photographed by Roe Ethridge with styling by Miyako Bellizzi, the subject wears a tan button-down work shirt, beige trousers, and high-visibility yellow and black work gloves. Natural daylight illuminates the scene, highlighting textures in the stacked firewood and the rugged canvas clothing. The composition combines editorial polish with a raw, documentary-style approach.

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Advertising Campaign