Parsel AW25 Campaign 2025

Description

This outdoor campaign portrait for Parsel captures an elderly man carrying a bright red firewood carrier amidst a lush green woodland setting. Photographed by Roe Ethridge with styling by Miyako Bellizzi, the subject wears a tan button-down work shirt, beige trousers, and high-visibility yellow and black work gloves. Natural daylight illuminates the scene, highlighting textures in the stacked firewood and the rugged canvas clothing. The composition combines editorial polish with a raw, documentary-style approach.

Style

Editorial, Vertical, Clean, Raw

Techniques

Natural light

Color

Background

Forest

Context

Advertising Campaign