Close-up portrait of model Mariacarla Boscono with water level bisecting her face in the Mariacarla x Acqua FIUGGI campaign.

Model Mariacarla Boscono in a flowing white dress standing in water beside a glass bottle of Fiuggi water

Split composition featuring a close-up of a model's face on the left and a glass water bottle against dark background on the right.

Model Mariacarla Boscono in a flowing white dress standing in shallow water against a dark background

Model Mariacarla Boscono partially submerged in water wearing a white garment for the Mariacarla x Acqua FIUGGI campaign

Model Mariacarla Boscono in a white dress lying vertically against a dark water surface background

Mariacarla Boscono partially submerged in water beside a glass bottle of Acqua Fiuggi against a dark background

Model Mariacarla Boscono in a white dress next to a Fiuggi water bottle in an advertising campaign by Axel Morin.

Mariacarla Boscono floating in water wearing a sheer white draped dress for the Mariacarla x Acqua FIUGGI campaign.

Model Mariacarla Boscono in a sheer white slip dress standing in water against a teal backdrop for the Mariacarla x Acqua FIUGGI project

Various Campaigns Mariacarla x Acqua FIUGGI 2026

About

The campaign for Acqua Fiuggi featuring international model Mariacarla Boscono elevates the beverage brand into the realm of high-end fashion, successfully merging hydration with editorial minimalism. Through the creative lens of director and photographer Axel Morin, the project explores the interplay between water and light, utilizing both studio strobe setups and natural light to emphasize clarity and purity. Under the guidance of creative director Fedra Malara, the imagery leans into a cinematic, ethereal aesthetic, defined by its high-contrast split-screen compositions and deliberate, graphic typography. The visual narrative relies on the interplay of elements, where the fluidity of Boscono’s movement in gossamer, sheer white fabrics—curated by stylist Ramona Tabita—mirrors the crystalline transparency of the bottled product. Techniques such as underwater photography and low-key chiaroscuro lighting are used to craft a moody, sophisticated atmosphere that distinguishes the brand within the competitive food and beverage sector. By pairing tight, expressive portraits that feature precise hair styling by Patti Bussa and polished makeup by Luciano Chiarello with minimalist, clean product shots, the campaign achieves a seamless balance between abstract beauty editorial and commercial utility. This series of images presents a cohesive, premium brand story that feels both grounded in liquid nature and elevated through a meticulous, artistic vision of human form and elemental design.