Various Campaigns

Mar 2026

The campaign for Acqua Fiuggi featuring international model Mariacarla Boscono elevates the beverage brand into the realm of high-end fashion, successfully merging hydration with editorial minimalism. Through the creative lens of director and photographer Axel Morin, the project explores the interplay between water and light, utilizing both studio strobe setups and natural light to emphasize clarity and purity. Under the guidance of creative director Fedra Malara, the imagery leans into a cinematic, ethereal aesthetic, defined by its high-contrast split-screen compositions and deliberate, graphic typography. The visual narrative relies on the interplay of elements, where the fluidity of Boscono’s movement in gossamer, sheer white fabrics—curated by stylist Ramona Tabita—mirrors the crystalline transparency of the bottled product. Techniques such as underwater photography and low-key chiaroscuro lighting are used to craft a moody, sophisticated atmosphere that distinguishes the brand within the competitive food and beverage sector. By pairing tight, expressive portraits that feature precise hair styling by Patti Bussa and polished makeup by Luciano Chiarello with minimalist, clean product shots, the campaign achieves a seamless balance between abstract beauty editorial and commercial utility. This series of images presents a cohesive, premium brand story that feels both grounded in liquid nature and elevated through a meticulous, artistic vision of human form and elemental design.

Editorial

Beverages, Food & Beverage