Various Campaigns Mariacarla x Acqua FIUGGI 2026

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This advertising campaign image features model Mariacarla Boscono posed alongside a bottle of Acqua FIUGGI against a contrasting split background. On the left, Mariacarla Boscono wears a white semi-sheer draped dress against a dark surface. On the right, a glass bottle of mineral water stands upright on a pale gradient background with bold white typography reading Fiuggi positioned centrally across the split composition. The lighting highlights the crystalline texture of the water bottle and the smooth contours of the attire. Axel Morin directed and photographed the project, with fashion styling by Ramona Tabita, hair by Patti Bussa, makeup by Luciano Chiarello, and creative direction by Fedra Malara.