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Model Mariacarla Boscono partially submerged in water wearing a white garment for the Mariacarla x Acqua FIUGGI campaign

Mariacarla x Acqua FIUGGI 2026

Associated creatives

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Description

This striking portrait features model Mariacarla Boscono partially submerged in clear water, wearing a draped white garment. Her dark hair is slicked back, and her face is positioned so that the water line cuts directly across her nose and eyes, creating an intense, direct gaze toward the camera. The composition is clean and minimalist against a dark backdrop, emphasizing the contrast between the dark water and the illuminated white fabric of her dress. The lighting is soft and diffused, highlighting the texture of the wet fabric and the smooth skin tones. This visual is part of the Mariacarla x Acqua FIUGGI project, with photography and direction by Axel Morin, creative direction by Fedra Malara, and fashion styling by Ramona Tabita.

Style

Editorial, Vertical, Warm, Clean

Techniques

Underwater, Natural light

Industries

Beverages

Color

Pure White (60%)
Navy (40%)

Background

Ocean

Context

Advertising Campaign