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Model Mariacarla Boscono in a flowing white dress standing in water beside a glass bottle of Fiuggi water

Various Campaigns Mariacarla x Acqua FIUGGI 2026

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This split advertising image for the Mariacarla x Acqua FIUGGI project features model Mariacarla Boscono on the left standing gracefully in shallow water while wearing a flowing, semi-sheer white dress with ruffled details and lifting a draped fabric overhead. Bold block typography spelling FIUGGI bridges the dual composition, leading the eye toward a clear glass mineral water bottle positioned on the right against a neutral gradient background. Photographed by Axel Morin with creative direction by Fedra Malara and styling by Ramona Tabita, the visual combines high fashion with product staging under clean, polished studio lighting.

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Advertising Campaign