Various Campaigns: Estrid

Brand

Various Campaigns

Date

Nov 2024

Description

This beauty and skincare campaign for Estrid documents a modern approach to the daily grooming routine. The project utilizes a consistent visual language across portraiture and product-focused compositions to highlight the ergonomic design and function of the brand's razor range. Photographed by Jonathan Baron, the series employs clean studio lighting and neutral backdrops to maintain a polished, minimalist aesthetic. Creative direction for the campaign was provided by Paolo Princi, with additional creative direction from Hiroshi Matsushita. The imagery ranges from high-speed action shots capturing water textures to detailed grooming sequences that trace the process of a clean shave.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Skincare

Color

Jet Black

Background

Grey Seamless

Context

Advertising Campaign