Close-up portrait of a man with braided hair, layered gold chain necklaces, and a black tank top against a grey studio backdrop.

Young man with curly hair and a black tank top playfully holding a dark shaving razor like a mustache against a grey studio backdrop.

Close-up of a person holding a green razor with gold signet and gemstone rings against a neutral grey background.

Close-up of a raised fist holding a green razor against a plain grey background

Hand holding an upright black razor surrounded by splashing water droplets against a studio grey background.

Four-panel photo series of a young man shaving with a black razor, applying shaving cream, and holding the grooming razor.

Four-panel grid of a man with braided hair demonstrating a clean shave with an olive green razor against a grey studio backdrop.

Four-panel grid showing a man before, during, and after shaving his beard with an electric razor against a grey studio backdrop.

Various Campaigns Estrid 2024

About

This beauty and skincare campaign for Estrid documents a modern approach to the daily grooming routine. The project utilizes a consistent visual language across portraiture and product-focused compositions to highlight the ergonomic design and function of the brand's razor range. Photographed by Jonathan Baron, the series employs clean studio lighting and neutral backdrops to maintain a polished, minimalist aesthetic. Creative direction for the campaign was provided by Paolo Princi, with additional creative direction from Hiroshi Matsushita. The imagery ranges from high-speed action shots capturing water textures to detailed grooming sequences that trace the process of a clean shave.