Various Campaigns

Nov 2024

This grooming campaign for Estrid highlights a series of studio-based portraits and product-focused imagery within the beauty and skincare sector. The visual narrative centres on the precision of the shaving experience, employing clean, minimalist aesthetics and soft, directional lighting to maintain a polished look across all executions. Photographer Jonathan Baron and creative directors Paolo Princi and Hiroshi Matsushita focus on the interplay between grooming technique and product detail. The campaign integrates macro shots, high-speed water textures, and multi-panel sequences to document the shaving routine, utilizing a neutral grey palette to keep the focus on the subjects and the ergonomic design of the razors.

Vertical, Commercial, Clean

Soft Light

Skincare

Grey Seamless

Advertising Campaign