Various Campaigns Estrid 2024

Description

A four-quadrant campaign series for Estrid captures a modern shaving routine against a neutral grey studio backdrop. Photographed by Jonathan Baron and creative directed by Paolo Princi, the sequence features a young man demonstrating various stages of grooming, from close-up blade contact along the jawline to thick white shaving foam applied to the lower face. Styled in a colour-blocked khaki jacket and a ribbed black tank top accented with silver jewellery, the subject directly presents the black safety-style cartridge razor to the camera under crisp, diffused studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Skincare

Color

Background

Grey Seamless

Context

Advertising Campaign