Aman
Essentials F/W 24 Campaign
Oct 2024
Aman presents its Essentials F/W 24 campaign, an editorial fashion series that explores the intersection of luxury apparel and rugged alpine landscapes. Photographer Charlotte Lapalus captures a sequence of minimalist compositions across diverse outdoor environments, ranging from coastal white sand dunes to snow-covered mountain ranges. The project channels a serene, monochromatic aesthetic, highlighting the tactile qualities of knitwear and tailored outerwear through clean lines and natural light. Featuring model Do Byung Wook, the series utilizes a vertical format and analogue film techniques to frame the collection against vast, dramatic topography, emphasizing quiet intimacy and precise silhouettes.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
Mountain
Advertising Campaign
