Aman: Essentials F/W 24 Campaign

Oct 2024

The Aman Essentials F/W 24 campaign channels a quiet, minimalist aesthetic, grounding the seasonal collection in stark, expansive landscapes. Captured by photographer Charlotte Lapalus, the imagery shifts between remote white sand dunes and rugged, snow-covered alpine terrain to highlight the clean lines and monochromatic palettes of the apparel. Featuring model Do Byung Wook, the series leans into an editorial sensibility, utilizing natural light to emphasize the textures of heavy knitwear and structured leather accessories. The execution across the collection maintains a consistent, desaturated mood, punctuated by the interplay of soft, layered textiles against dramatic, wide-angle mountain backdrops.

Editorial, Vertical, Clean

Natural light

Mountain

Advertising Campaign