Various Campaigns: Aman Essentials. Heritage Collection Spring 2025
Brand
Date
Jan 2025
Description
The Heritage Collection Spring 2025 campaign for Aman Essentials captures a quiet, contemplative mood through a series of editorial vignettes. Photographed by Charlotte Lapalus, the work utilizes natural light to highlight the tactile qualities of the collection, spanning heavy knitwear, fluid silks, and loungewear. Set against a backdrop of snow-covered alpine landscapes and refined, warm-toned interiors, the imagery focuses on the interplay between organic textures and the serene environment. Model Darja Jemeljanovic anchors the campaign, with compositions that lean into a minimalist aesthetic through an earthy color palette and a clean, editorial approach.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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