Various Campaigns

Jan 2025

The Aman Essentials Heritage Collection Spring 2025 campaign, captured by photographer Charlotte Lapalus, presents an editorial exploration of texture and landscape. Featuring model Darja Jemeljanovic, the imagery transitions between stark, snow-dusted alpine environments and intimate, warm-toned interior settings. Techniques such as analogue film photography and soft natural light elevate the collection’s earthy aesthetic. The composition leans into minimalist, organic framing—pairing flowing rust-coloured silks and structured knitwear against rugged, wintry backdrops. The result is a grounded, tactile visual narrative that emphasizes the refined materiality of the garments.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign