Various Campaigns Aman Essentials. Heritage Collection Spring 2025 2025
About
The Heritage Collection Spring 2025 campaign for Aman Essentials captures a quiet, contemplative mood through a series of editorial vignettes. Photographed by Charlotte Lapalus, the work utilizes natural light to highlight the tactile qualities of the collection, spanning heavy knitwear, fluid silks, and loungewear.
Set against a backdrop of snow-covered alpine landscapes and refined, warm-toned interiors, the imagery focuses on the interplay between organic textures and the serene environment. Model Darja Jemeljanovic anchors the campaign, with compositions that lean into a minimalist aesthetic through an earthy color palette and a clean, editorial approach.