Ecoalf

Sep 2024

The Ecoalf Man collection AW24 campaign presents the brand's latest seasonal range through a series of studio-based lookbook assets and editorial imagery. The campaign focuses on performance outerwear, tailored trousers, and knitwear, utilizing a muted palette that reinforces the collection’s functional aesthetic. Shot by photographer Roi Romay under the creative direction of Esther Martinez Casan, the imagery employs a clean, minimalist approach to highlight garment construction and material textures. Styling by Julia Sanchis Meseguer pairs structured wool coats and quilted puffer jackets with relaxed layers, captured against neutral, textured concrete backdrops to maintain a graphic and consistent brand identity. Model Do Byung Wook appears throughout the series, which utilizes soft, diffused lighting to emphasize the matte finishes and fabric details of the autumn/winter range.

Lifestyle