Ecoalf
Man collection AW24
Brand
ProjectMan collection AW24
Date
Sep 2024
Description
The Ecoalf Man collection AW24 campaign presents a focused look at seasonal menswear, spanning outerwear, knitwear, and tailored trousers. The visual identity leans into a clean, minimalist aesthetic, utilising soft studio lighting to highlight the matte textures and construction of the performance-focused apparel. Captured by photographer Roi Romay under the creative direction of Esther Martinez Casan, the imagery makes extensive use of a neutral, concrete-textured backdrop. Fashion editor and stylist Julia Sanchis Meseguer curates the layering across the collection, featuring model Do Byung Wook, to define the technical and contemporary silhouette of the season.
Style
Lifestyle
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