Ecoalf: Man collection AW24

Sep 2024

The Ecoalf Man collection AW24 campaign presents a focused study of seasonal performance apparel through a minimalist lens. The imagery utilizes a clean studio aesthetic to highlight the construction of outerwear, quilted jackets, and knitwear, employing soft light to define matte textures and fabric silhouettes against neutral, concrete-inspired backdrops. Creative direction by Esther Martinez Casan anchors the project, supported by photography from Roi Romay and styling by Julia Sanchis Meseguer. The visual language favors a graphic, editorial approach, frequently utilizing diptych layouts to balance full-length technical displays with intimate details of garment construction. Model Do Byung Wook serves as the central figure, appearing across a range of studio compositions that emphasize the collection's focus on functional, tailored menswear.

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