Vince

Jun 2025

Vince’s latest editorial campaign, captured by photographer Charlotte Lapalus, explores a minimalist aesthetic defined by stark tonal contrasts and natural light. Set against rugged coastal landscapes and calm waters, the imagery highlights the brand's focus on clean tailoring and textured knitwear. The project features a monochrome palette alongside warm, golden-hour tones, emphasizing architectural silhouettes through a deliberate, cinematic approach. Casting, directed by Leila Azizi, brings a refined sense of movement to the series, which showcases model Helena Severin in both portrait and wide-format environmental compositions. The campaign employs a variety of framing techniques, from overhead product still lifes to expressive, shadow-drenched figures, to maintain a cohesive visual narrative across the collection.

Editorial, Vertical

Natural light

Designer Fashion

Advertising Campaign