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Model Viet Pham wearing a patterned short-sleeve shirt, bucket hat, cargo shorts, and slip-on sandals on a sunny dirt lot.

Urban Outfitters Urban Outfitters S/S 24 2024

Associated creatives

Tags

Description

Model Viet Pham poses outdoors under bright sunlight for the Urban Outfitters S/S 24 campaign. He is styled in a vibrant multi-colored printed short-sleeve shirt worn open over a white graphic t-shirt, paired with black cargo shorts featuring contrast patch pockets and a navy bucket hat. He completes the casual summer look with molded beige slip-on clogs. The background features parked motorcycles, a classic vintage car, and earthen clay walls under warm natural daylight.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (30%)
Off-White (30%)
Teal (20%)

Background

Carpark

Context

Advertising Campaign