Brand
ProjectUrban Outfitters S/S 24

Urban Outfitters Urban Outfitters S/S 24 2024
Associated creatives
Tags
Description
Model Viet Pham poses outdoors under bright sunlight for the Urban Outfitters S/S 24 campaign. He is styled in a vibrant multi-colored printed short-sleeve shirt worn open over a white graphic t-shirt, paired with black cargo shorts featuring contrast patch pockets and a navy bucket hat. He completes the casual summer look with molded beige slip-on clogs. The background features parked motorcycles, a classic vintage car, and earthen clay walls under warm natural daylight.
Style
Vertical, Commercial, Warm, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Off-Black (30%)
Off-White (30%)
Teal (20%)
Background
Carpark
Context
Advertising Campaign