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DUA: Campaign

Brand
DUA
Date

Nov 2025

Description

DUA’s latest skincare campaign centers on a series of clean, commercial beauty portraits that emphasize product application and skin texture. Photographed by Lulu Mcardle, the work leans into a minimalist aesthetic, utilizing consistent studio lighting to highlight a luminous, hydrated complexion across diverse subjects. Featuring models Io Sekine and Prince Diamond, the imagery captures the DUA cosmetic line through a combination of close-up product shots and portraiture. Hairstylist Roku Roppongi and makeup artist Sunao Takahashi provide a polished, neutral look that reinforces the brand’s focus on clean grooming and natural tones. The execution throughout relies on a bright, minimalist backdrop and balanced beauty light to maintain a cohesive visual identity for the label.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries
Skincare
Background

White Seamless

Context

Advertising Campaign

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