DUA

Nov 2025

DUA’s latest beauty campaign centers on a series of clean, studio-lit portraits that emphasize product application and natural skin texture. The imagery utilizes minimalist composition and bright, even lighting to highlight the range of skincare products across diverse subjects, including models Io Sekine and Prince Diamond. Photographed by Lulu Mcardle, the campaign leans into a polished aesthetic, featuring recurring elements like cream swatches, metallic product packaging, and neutral palettes. Styling and grooming are central to the visual narrative, with hair by Roku Roppongi and makeup by Sunao Takahashi ensuring a consistent, luminous finish across every frame. The work prioritizes a clean, commercial look through the use of soft studio lighting and seamless white backdrops.

Vertical, Commercial, Clean

Beauty Light

Skincare

White Seamless

Advertising Campaign