unknown

May 2025

This brand identity project for G Axis Press centers on a meticulous editorial publication designed by Joyce Shi. The work explores the documentation of ephemera through a minimalist lens, featuring archival items ranging from transit tickets and receipts to immunization records, all organized within a structured typographic grid. The publication employs the Acumin typeface across its spreads, utilizing a clean, monochromatic aesthetic that emphasizes hierarchy and informational layout. Captured through a documentary-style approach, the work highlights the tactile qualities of paper and print, presenting a series of clean, high-contrast layouts set against deep black backgrounds. Each spread serves as an exercise in archival organization, balancing white space with precise, alphanumeric indexing.

Horizontal, Clean, Editorial

Typography

Digital Media & Publishers

Black Seamless

Editorial