Logo
An open booklet displaying a green Shanghai Immunization Record document next to a reminder sticker on a white background.
A minimalist white softcover book standing upright on a sleek dark metallic shelf against a neutral grey wall.
An open book displaying a grid layout of small archival items, letters, and ephemera on printed pages against a black background.
Close-up angled shot of a bound publication showing repeating black typography on white paper against a black background
Open book displaying two pages of catalogued text items and index numbers against a dark background
Close-up view of open white paper book pages featuring crisp typography against a dark background.
An open book displaying printed pages featuring images of NYC ferry tickets and a green MTA MetroCard.
An open booklet displaying a green Shanghai Immunization Record document next to a reminder sticker on a white background.
A minimalist white softcover book standing upright on a sleek dark metallic shelf against a neutral grey wall.

unknown Brand Identity 2025

About

This brand identity project, designed by Joyce Shi and published by G Axis Press, explores the intersection of editorial design and archival documentation. The publication features a minimalist aesthetic, utilizing the Acumin typeface to organize a collection of ephemera, including transit tickets, baggage checks, and personal records. Captured with a clean, documentary-style approach, the work leans into a monochrome palette. The layout relies on structured grids and precise typographic hierarchies to transform everyday items into an indexed, cohesive printed volume. The project employs a mix of macro photography and minimalist spreads to emphasize the texture and physical construction of the book.

Brand

Credits

Industries

Styles

Techniques

5000+ profiles to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by