unknown

Aug 2022

Inkpression delivers a sophisticated brand identity for Printer's Chocolate Spread, focusing on a tactile and refined commercial aesthetic. The project explores the intersection of CPG packaging and industrial design, utilizing a restrained palette of dark matte textures contrasted with metallic copper and gold foil typography. The visual approach leans into minimalist composition and controlled lighting techniques, such as hard light and low-key chiaroscuro, to emphasize the structural precision of the packaging. Each element—from the custom typography on the rectangular boxes to the uniform glass jars—is arranged to highlight an artisanal, clean presentation suitable for the premium packaged food market.

Horizontal, Commercial, Clean, Minimalist

CPG / Packaged Food

E-commerce / Product