unknown Brand Identity 2022

Description

This image for the Brand Identity project captures a rectangular off-white card resting diagonally across a deeply textured, crumpled blue woven plastic tarp. The card features bold red typography reading Symbol in a clean, rounded sans-serif typeface. The surrounding blue material displays intricate woven square patterns and deep folds that catch highlights and cast sharp shadows. The composition creates a strong contrast between the flat, matte card and the glossy, reflective plastic background. The overhead lighting accentuates the tactile qualities of both surfaces.

Style

Horizontal, Commercial, Clean

Color

Background

Metal Texture

Context

Advertising Campaign