Uniting Vic. Tas
Uniting Op Shops
Brand
ProjectUniting Op Shops
Date
May 2026
Description
This campaign for Uniting Vic. Tas showcases the Uniting Op Shops through a high-energy thrifting challenge. Focused on the appeal of pre-loved garments, the project highlights a variety of streetwear and vintage finds sourced directly from the shop floor. Creative direction by Shenay Frazer brings a fast-paced aesthetic to the challenge, utilising a vertical format tailored for digital engagement. The execution leans into a lifestyle narrative, capturing the process of styling outfits within the retail environment.
Style
Lifestyle, Vertical
Industries
Grocery
Color
Jet Black
Beige
Background
Retail Store
Context
Social Media / Short Form Video
Associated creatives
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