This campaign for Uniting Vic. Tas showcases the Uniting Op Shops through a high-energy thrifting challenge. Focused on the appeal of pre-loved garments, the project highlights a variety of streetwear and vintage finds sourced directly from the shop floor.
Creative direction by Shenay Frazer brings a fast-paced aesthetic to the challenge, utilising a vertical format tailored for digital engagement. The execution leans into a lifestyle narrative, capturing the process of styling outfits within the retail environment.
