Uniting Vic. Tas
Uniting Op Shops
Brand
ProjectUniting Op Shops
Date
May 2026
Description
Uniting Vic. Tas explores the world of circular fashion and home goods in this social media campaign for Uniting Op Shops. Conceived by creative Shenay Frazer, the project follows a thrifting journey designed to recreate a curated Pinterest mood board through a live-action technique. The film transitions from digital inspiration to the aisles of a Chapel Street op shop, focusing on the discovery of vintage ceramics, patterned textiles, and pre-loved apparel. By utilizing bright lighting and a vertical format, the production caters to mobile-first discovery while highlighting the specific aesthetic potential of second-hand retail.
Style
Lifestyle, Vertical, Clean
Industries
Specialty Retailers
Color
Beige
Crimson
Jet Black
Background
Retail Store
Context
Social Media / Short Form Video
Associated creatives
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