Uniting Vic. Tas explores the world of circular fashion and home goods in this social media campaign for Uniting Op Shops. Conceived by creative Shenay Frazer, the project follows a thrifting journey designed to recreate a curated Pinterest mood board through a live-action technique.
The film transitions from digital inspiration to the aisles of a Chapel Street op shop, focusing on the discovery of vintage ceramics, patterned textiles, and pre-loved apparel. By utilizing bright lighting and a vertical format, the production caters to mobile-first discovery while highlighting the specific aesthetic potential of second-hand retail.
