Uniting
Sustainable U
Brand
ProjectSustainable U
Date
May 2026
Description
Uniting leans into the circular fashion movement with the Sustainable U social campaign. The project follows a thrifting challenge where the protagonist recreates curated looks sourced entirely from the brand's op shops. The execution combines car-seat vlogging with observational retail footage, utilizing natural light to capture the process of browsing and outfit assembly. Developed with creative support from Shenay Frazer, the vertical video series prioritizes a raw, editorial aesthetic.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Specialty Retailers
Color
Blush
Background
Garage
Context
Social Media / Short Form Video
Associated creatives
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