Uniting: Sustainable U
Brand
Date
May 2026
Description
The Sustainable U initiative for Uniting channels the personal thrifting experience into a digital content series. The project follows a participant navigating retail spaces to curate outfits based on style inspiration, bridging the gap between digital mood boards and physical inventory. With creative production led by Shenay Frazer, the campaign utilizes a vertical, live-action format. The visuals rely on natural light to capture the process of browsing and outfit try-ons within the retail environment.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Blush
Background
Garage
Context
Social Media / Short Form Video
Associated creatives
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