Bondi Sands
Summer Never Ends
Brand
ProjectSummer Never Ends
Date
May 2026
Description
Bondi Sands presents the 'Summer Never Ends' commercial, a campaign focused on the brand's core range of self-tanning foam and application accessories. The production captures a sun-soaked aesthetic through live-action sequences set against poolside and tropical backdrops. Utilizing natural light to emphasize texture and tone, the work leans into a warm, high-contrast visual style. Shenay Frazer provided the creative direction for the spot, which is formatted for vertical viewing.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Cosmetics
Color
Navy
Jet Black
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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