Uniqlo
Uniqlo U 2024 Spring/Summer collection
Brand
Date
Mar 2024
Description
The Uniqlo U 2024 Spring/Summer collection campaign showcases the latest range through a series of editorial and lifestyle images. Shot by photographer Anne Zheng Chen, the imagery leans into a clean, minimalist aesthetic, emphasizing the collection's earth-toned colour palette and functional tailoring. The campaign blends urban street-style photography with studio portraits, utilizing natural light to capture the movement and textures of the apparel. Featuring a mix of layered utility coats, sage trench coats, and tonal separates, the work maintains a consistent, understated visual identity across both city-based and interior settings.
Style
Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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