Brand
Uniqlo Uniqlo U 2024 Spring/Summer collection 2024
Associated creatives
Tags
Description
A man and woman hold hands while ascending the steps of a city subway station entrance in an outdoor campaign image for the Uniqlo U 2024 Spring/Summer collection. The man on the left wears a light purple jacket and matching trousers over a pale buttoned shirt, looking towards his companion with a smile. The woman on the right wears a mauve jacket over a matching top and leggings, smiling back as they walk up the stairs together. The overhead subway entrance sign reads Spring St Station Downtown. Natural daylight illuminates the scene with sharp shadows cast by the metal handrails flanking the staircase. Anne Zheng Chen photographed the campaign.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Lilac (50%)
Caramel (50%)
Background
Street
Context
Advertising Campaign