Undercover
Undercover X GU
Brand
ProjectUndercover X GU
Date
Mar 2024
Description
Undercover and GU unite for this streetwear fashion campaign, showcasing a collaborative collection defined by functional outerwear and technical fabrics. The visuals lean into a surreal aesthetic, positioning models against oversized sculptural elements and painted sky backdrops. Creative direction by Jun Takahashi shapes the collection, with photography by Taro Mizutani and fashion styling by Yohei Usami. The campaign relies on soft light to highlight the textured details of the hooded parkas and cargo trousers across both commercial and editorial formats.
Style
Editorial, Vertical
Techniques
Soft Light
Industries
Streetwear
Color
Jet Black
Context
Lookbook
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