Uniqlo

Mar 2025

Uniqlo showcases its LifeWear apparel range through a series of commercial portraits captured by photographer Shunya Arai. The work highlights everyday staples, including button-down shirts and layered knitwear, presented in a crisp, studio-based format. Featuring models including Odinaka Ekezie, the project leans into a clean aesthetic. The imagery prioritizes a bright, even lighting setup to focus on garment texture and color, adhering to a minimalist look suitable for broad retail application.

Vertical, Commercial, Clean

High Street Fashion

White Seamless

Advertising Campaign