Undercover

Jun 2024

The UNDERCOVER 2025 Pre-Spring Men’s Collection lookbook presents a series of clean editorial portraits that explore architectural silhouettes through a minimalist lens. Captured by photographer Mitsuo Okamoto, the campaign leans into soft light and neutral studio settings to emphasize the collection's structure and detail. The series features tailored grey utility suits and monochromatic streetwear, utilizing a glass display case as a primary visual frame. Haruka Kogure provides set design, incorporating wooden structural elements that complement the clean, vertical aesthetic. Grooming, including textured spiky hair by hair stylist Yusuke Morioka and defined makeup by Uda Kesho, maintains the project's precise focus on garment construction.

Editorial, Vertical, Clean

White Seamless

Lookbook