Hermes

Feb 2026

Captured under the neon-drenched canopy of Tokyo, the Hermes AW26 collection showcase is a masterclass in urban sophistication and refined tailoring. Through the lens of photographer Michael Hauptman, the imagery channels a cinematic aesthetic that perfectly complements the brand’s storied legacy in luxury fashion. The project navigates the intersection of lifestyle and editorial photography, utilizing low-key chiaroscuro lighting to elevate the intricate textures of the garments—from crisp herringbone-textured tweed to sleek, reflective leather. Designed by Véronique Nichanian, the collection is showcased by a cast of models including Anden Scudder, Lassina Karamoko, Taketo Nigara, and Viktor Krohm, who occupy the city’s nocturnal landscape with poised, authoritative elegance. The visual narrative leans into a sharp, minimalist silhouette, with the interplay of soft natural light and the harsh, luminous glow of Tokyo’s street displays creating a striking contrast. Each frame acts as a deliberate study of form, emphasizing the collection's structure against the backdrop of an abstract, bustling metropolis. With grooming artistry provided by Uda Kesho, the subjects embody a quiet, composed intensity that defines the modern luxury experience. This campaign successfully synthesizes the high-fashion sensibilities of the runway with the raw, atmospheric energy of a city at night, resulting in a cohesive visual statement that remains as sharp as the tailoring itself.

Lifestyle, Editorial, Editorial, Editorial, Cinematic, Cinematic, Cinematic

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion