Ugg: Winter Lifestyle
Brand
Date
Sep 2025
Description
Ugg presents Winter Lifestyle, a seasonal campaign exploring winter apparel and footwear set against high-altitude mountain landscapes. The project, led by creative agency AKQA US, captures a series of vignettes featuring individuals in puffer jackets and shearling-lined boots within a crisp outdoor environment. The production utilizes cinematic framing and natural light to emphasize the textures of the seasonal garments. With a minimalist aesthetic, the campaign leans into a golden hour palette to establish the cold-weather atmosphere.
Style
Horizontal, Cinematic, Warm, Minimalist, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Chocolate
Pure White
Background
Mountain
Context
Advertising Campaign, Social Media / Short Form Video
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