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Ugg: Winter Lifestyle

Brand
Ugg
Date

Nov 2024

Description

Ugg’s Winter Lifestyle campaign frames the brand within an expansive, snow-covered forest, highlighting its apparel collection in a series of active, cold-weather scenarios. The commercial leans into a playful, high-energy aesthetic, documenting group activities ranging from lighthearted winter tennis to snowmobile rides. Produced by AGÜITA with creative support from AKQA US, the project utilizes natural light to emphasize the crisp, seasonal textures of the layered garments. Post-production work was handled by Ethos Studio, with additional production service provided by MYGOSH.co and Rebolucion Chile. The live-action technique prioritizes movement and warmth, anchoring the outdoor apparel in a dynamic, cinematic narrative.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries
Outdoor & Performance Apparel
Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video

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