Ugg

Nov 2024

Ugg’s Winter 2024-2025 campaign leans into a seasonal aesthetic, documenting a group of friends as they traverse a snowy forest landscape. The live-action film captures a variety of playful outdoor interactions, ranging from quiet moments in a hammock to active snowmobile rides and unconventional cold-weather tennis matches. Produced by Aguita with production services from MYGOSH.co and Ethos Studio, the campaign highlights the brand's winter outerwear and boots through a cinematic lens. The execution utilizes natural lighting to ground the narrative in a wintry atmosphere, supported by post-production and VFX work from Church Edit and Ethos Studio.

Horizontal, Cinematic, playful, Warm

Outdoor & Performance Apparel

Forest

Advertising Campaign