Ugg: Tasman
Brand
Date
Feb 2025
Description
Ugg presents this commercial campaign for the Tasman footwear line, highlighting the silhouette across varied terrains. The film follows a subject through outdoor and urban environments, documenting the slip-on design against concrete, grass, and sandy textures. Developed by agency Young Hero with production from Iconoclast US and Compass, the project leans into a live-action technique. The execution utilizes natural light to emphasize the materiality of the apparel and footwear, capturing movement in a classic commercial format.
Style
Horizontal, Commercial, Action
Techniques
Natural light
Industries
Color
Beige
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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