Ugg: Icons Reimagined
Brand
Date
Feb 2025
Description
Ugg presents Icons Reimagined, a fashion commercial capturing the brand’s signature silhouettes within a high-energy urban landscape. The narrative follows a diverse cast across city streetscapes, alleyways, and nightlife settings, emphasizing a rhythmic, movement-driven aesthetic. Produced by Iconoclast US and Compass with creative direction from Young Hero, the film utilizes a live-action technique to showcase layered streetwear and accessories. The visual language leans into a mix of warm natural light and vibrant neon accents, grounding the featured footwear in dynamic, real-world environments.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Beige
Jet Black
Medium Grey
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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