Ugg

Jul 2025

Ugg presents 'Iconic From The First Step,' a fashion editorial campaign featuring Alton Mason and Elsa Hosk. Captured by photographer Samuel Bradley, the work utilises natural light and analogue film techniques to create a warm, editorial aesthetic. The series centres on dynamic movement and architectural backdrops. With fashion editing and styling by Jorden Bickham, the campaign highlights the brand's footwear alongside textured apparel. Movement direction by Simon Donnellon facilitates the candid, active framing of the models. Technical execution is supported by hair stylist Ryo Narushima and makeup artist Erin Green. The project remains grounded in a clean, editorial approach, emphasising the interaction between the subjects and their surroundings.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign