Ugg: Iconic From The First Step
Brand
Date
Jul 2025
Description
Ugg presents 'Iconic From The First Step,' a fashion campaign captured by photographer Samuel Bradley. The project features models Alton Mason and Elsa Hosk in a series of outdoor environments, ranging from classical architectural exteriors to tiered urban staircases. The imagery leans into an editorial aesthetic, utilizing natural light and the golden hour to highlight texture in the footwear and apparel. Fashion editor and stylist Jorden Bickham curated the looks, while movement director Simon Donnellon informed the dynamic posing throughout the shoot. Grooming was provided by hair stylist Ryo Narushima and makeup artist Erin Green.
Style
Editorial, Horizontal, Warm
Techniques
Natural light
Context
Advertising Campaign
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