Ugg
Golden
Mar 2026
Ugg presents 'Golden,' a commercial campaign centered on footwear and apparel. The film highlights the brand's latest collection through a series of vignettes that move between dense urban environments and open park spaces. The production employs a live-action technique, utilizing natural daylight and golden hour lighting to frame the subjects in both city and green-space settings. Fluid camera work tracks models across various environments, emphasizing the versatility of the featured boots and sandals. Key production contributions were provided by Fela, with post-production and visual effects managed by Modern Post, DreamBear, and Company 3. The campaign's audio landscape was curated by BDS Music.
Horizontal, Commercial, Golden Hour
Luxury Fashion Houses
Street
Advertising Campaign
