Ugg: Golden
Brand
Date
Mar 2026
Description
Ugg’s Golden campaign captures the brand's latest collection of footwear and apparel through a series of fluid, live-action sequences. The commercial moves between stark urban streetscapes and expansive park settings, highlighting the transition from city life to leisure. The production features dynamic camera work captured in natural daylight, specifically utilizing golden hour lighting to frame the product range. The project was produced by Fela, with post-production and VFX handled by Modern Post, DreamBear, and Company 3, and sound design provided by BDS Music.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Camel
Jet Black
Background
Street
Context
Advertising Campaign
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