Ugg: Extreme

Nov 2024

Ugg presents Extreme, a winter-themed commercial campaign that spotlights the brand's heavy-duty boots and layered outerwear. Set against a high-altitude mountainous landscape, the production leans into a clean, adventurous aesthetic defined by stark contrasts between snow-covered terrain and functional apparel. Developed by agency partners AKQA US, the project utilizes a live-action technique to capture a series of cold-weather vignettes. From close-up focus on fleece-lined leather footwear to wide shots of models navigating snowdrifts, the work balances technical utility with seasonal styling. Production support was provided by AGÜITA, MYGOSH.co, and Rebolucion Chile, with post-production and visual effects managed by Ethos Studio.

Horizontal, Commercial, Warm, Clean

Mountain

TVC / TV Commercial