BrandUgg
Project'Born to Feel' 2026 Campaign

Ugg 'Born to Feel' 2026 Campaign 2026
Associated creatives
Tags
Description
Emily Ratajkowski and Adwoa Aboah run arm-in-arm across an urban crosswalk for Ugg's 'Born to Feel' 2026 campaign, photographed by Sophia Wilson. Ratajkowski is styled in a voluminous textured brown faux-fur coat paired with a burgundy skirt and camel-toned platform slippers. Aboah wears a high-collar sleeveless fleece shearling vest over a dark asymmetrical slip dress and taupe Ugg slippers. Captured in motion against classic red-brick urban architecture, the frame balances playful street energy with soft natural daylight.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Footwear
Color
Burgundy (20%)
Off-Black (20%)
Camel (50%)
Background
Street
Context
Advertising Campaign