Ugg: Big Spring Energy
Brand
Date
Mar 2025
Description
Ugg presents Big Spring Energy, a commercial campaign spotlighting their latest collection of platform sandals and seasonal apparel. The campaign features a dynamic group of young women, focusing on footwear and candid social interactions captured against urban backdrops. Technically driven by live-action footage, the work utilizes warm lighting to enhance the seasonal aesthetic. Bold graphic overlays and retro-inflected editing help establish a fast-paced rhythm throughout the video. Production was handled by Iconoclast UK, with post-production and VFX services provided by Cabin and Rare Medium TV.
Style
Horizontal, Commercial, Warm, Retro
Industries
Color
Camel
Mustard
Context
Advertising Campaign
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